Page Alloo, Positioning Strategy Consultant
Page is a positioning and messaging expert with over 25 years of marketing consulting experience with technology-based companies in a wide variety of industries including semiconductors, enterprise software, and systems for companies such as Adobe, IBM, AMD, Equinix, Xirrus and Splunk. Focused exclusively on high technology marketing strategy, Page has special expertise in positioning & marketing strategy development, creation of new product categories, general strategy development, market research & analysis, competitive analysis, messaging, corporate & product launches, and branding. Page specializes in working with brand new technologies to define and capture market sectors in both the SMB and enterprise markets.
Prior to founding Positioning Strategies in 1994 where she developed an analytical process for positioning strategy development, Page was a partner and member of the management team at Regis McKenna Inc. for 10 years where she managed RMI’s Semiconductor Practice, with P&L responsibility for all semiconductor and EDA clients. Page provided consulting services to a range of technology companies including Intel, National Semiconductor, AT&T Microelectronics as well as numerous start-up clients.
Page holds a B.S. degree in Electrical Engineering from Santa Clara University and is a Sloan Fellow with a Masters in Management degree from Stanford University’s Graduate Business School.
Page is a positioning and messaging expert with over 25 years of marketing consulting experience with technology-based companies in a wide variety of industries including semiconductors, enterprise software, and systems for companies such as Adobe, IBM, AMD, Equinix, Xirrus and Splunk. Focused exclusively on high technology marketing strategy, Page has special expertise in positioning & marketing strategy development, creation of new product categories, general strategy development, market research & analysis, competitive analysis, messaging, corporate & product launches, and branding. Page specializes in working with brand new technologies to define and capture market sectors in both the SMB and enterprise markets.
Prior to founding Positioning Strategies in 1994 where she developed an analytical process for positioning strategy development, Page was a partner and member of the management team at Regis McKenna Inc. for 10 years where she managed RMI’s Semiconductor Practice, with P&L responsibility for all semiconductor and EDA clients. Page provided consulting services to a range of technology companies including Intel, National Semiconductor, AT&T Microelectronics as well as numerous start-up clients.
Page holds a B.S. degree in Electrical Engineering from Santa Clara University and is a Sloan Fellow with a Masters in Management degree from Stanford University’s Graduate Business School.
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